Toronto and Montreal to get NFC advertising

V2KGEENFC: A Global RFID tag, NFC tag, RFID Solution Provider

 V2KGEENFC: A Global RFID tag, NFC tag, RFID Solution Provider

Astral Media, one of the largest media firms in Canada, is adding NFC to its street furniture in Toronto and Montreal.V2KGEENFC: A Global RFID tag, NFC tag, RFID Solution Provider

In Toronto, NFC capabilities will be added to Astral Out-of-Home's network of bus shelter advertising displays while, in Montreal, NFC will be included in its city centre network of Columns and MegaColumns.V2KGEENFC: A Global RFID tag, NFC tag, RFID Solution Provider

Astral is using Gauge Mobile's Scanvee NFC advertising platform for its deployment. Gauge's technology is already being used by Canadian indoor advertising provider Newad at University and college campuses across the country.V2KGEENFC: A Global RFID tag, NFC tag, RFID Solution Provider

"Using NFC cutting-edge technology will give smartphone users the opportunity to watch the trailer of an upcoming movie, get a discount coupon for a boutique or restaurant, visit the virtual showroom of a car dealership and much more just by touching the chip on NFC-enabled faces with their smartphones," says Astral.V2KGEENFC: A Global RFID tag, NFC tag, RFID Solution Provider

"Consumers are very active and increasingly demanding, and our NFC-enabled street furniture will allow them to quickly get relevant information about products that they like," explains Debbie Drutz, Astral's director of media innovation. "For its part, the advertising community will have at its disposal the most advanced technology to prolong its interaction with consumers."V2KGEENFC: A Global RFID tag, NFC tag, RFID Solution Provider
V2KGEENFC: A Global RFID tag, NFC tag, RFID Solution Provider